http://www.open2media.org/2008/02/10/22/ exploring social media for non-profit organisations Fri, 21 Nov 2008 05:46:16 +0000 http://wordpress.org/?v=2.3.2 http://www.open2media.org/2008/02/10/22/#comment-11 content to be different » Mine’s a coComment #1 Wed, 20 Feb 2008 09:00:46 +0000 http://www.open2media.org/2008/02/10/22/#comment-11 [...] open2media.org: “I know it’s my hobbyhorse but… storytelling. I’d really like the techie [...] […] open2media.org: “I know it’s my hobbyhorse but… storytelling. I’d really like the techie […]

]]> http://www.open2media.org/2008/02/10/22/#comment-7 Laura Thu, 14 Feb 2008 09:04:52 +0000 http://www.open2media.org/2008/02/10/22/#comment-7 Hi Paul, I'm very much with you there on that one. Although find that many people are either shy to share, or protective about their knowledge...but once they've had a go and reaped the benefits of new relationships and understanding of their new audience you can't stop them! My experiences alone of being 'closed' only discussing with forums and closed networks over many years now, has been turned around by being open and 'out' on the web. Some people especially in the rural area I am in, still find it all a bit odd that I want to openly share so much though...all I can return with is the old saying - that information gains value when shared! And rightly too, it's not just the tools, support in the content and how to write, engage and communicate is just as important. (I find this lots when supporting groups with their websites for example or branding design and promo literature. It's not just the graphics, it's what they say and how they say it is what will make it work!) Hi Paul, I’m very much with you there on that one. Although find that many people are either shy to share, or protective about their knowledge…but once they’ve had a go and reaped the benefits of new relationships and understanding of their new audience you can’t stop them!
My experiences alone of being ‘closed’ only discussing with forums and closed networks over many years now, has been turned around by being open and ‘out’ on the web. Some people especially in the rural area I am in, still find it all a bit odd that I want to openly share so much though…all I can return with is the old saying - that information gains value when shared!
And rightly too, it’s not just the tools, support in the content and how to write, engage and communicate is just as important. (I find this lots when supporting groups with their websites for example or branding design and promo literature. It’s not just the graphics, it’s what they say and how they say it is what will make it work!)

]]> http://www.open2media.org/2008/02/10/22/#comment-6 Paul Caplan Thu, 14 Feb 2008 08:45:48 +0000 http://www.open2media.org/2008/02/10/22/#comment-6 I know it's my hobbyhorse but... storytelling. I'd really like the techie support end of the new revolution to put some emphasis on exactly what all these new VCO 2.0s are going to say. They need to be freed up, given permission to talk like human beings again. The new tools only take them so far and unless they get the new language and those around them support them in doing that, they'll just be churning out the same 'messages' and 'comms' they did via ol' meeja. How about getting everyone to create a Twitter account and get them to tell a passionate, voice-driven story in 140 characters. That sharpens the creative thought process. I know it’s my hobbyhorse but… storytelling. I’d really like the techie support end of the new revolution to put some emphasis on exactly what all these new VCO 2.0s are going to say. They need to be freed up, given permission to talk like human beings again. The new tools only take them so far and unless they get the new language and those around them support them in doing that, they’ll just be churning out the same ‘messages’ and ‘comms’ they did via ol’ meeja. How about getting everyone to create a Twitter account and get them to tell a passionate, voice-driven story in 140 characters. That sharpens the creative thought process.

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